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Beware of cat – the perils of using fleeting amusements to promote your brand
This post is by Toronto-based Pat Pirisi, an advertising creative director and Katherine Gougeon, a writer and strategist who are currently branding their joint marketing consultancy. Watch this space...
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How E-Tail is evolving into your new best friend
This post is by Toronto-based writer and brand marketer Katherine Gougeon, the co-founder of Top Button, a communications agency that works with decision-makers to create meaning and momentum for...
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What clients want and how to give it before they ask
This post is by Toronto-based writer and brand marketer Katherine Gougeon, the co-founder of Top Button, a communications agency that works with decision-makers to create meaning and momentum for...
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